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Annbritt Lindberg November 2023

W.A.S.A. Wireless sustainability journey:

Real-world steps towards a greener future

Sustainability is a guide post, not a popular trend

Sustainability is not a passing trend, it’s a lifestyle. There's no doubt we live in an era where consumer awareness about sustainability continues to grow. Research shows that 82% of customers want to see brands embrace sustainability and people-centered strategies.

In 2023, consumers will hold brands accountable for promoting the sustainability agenda. 46% of consumers expect brands to lead the way toward sustainable change. Selfridges "Project Earth" is a great example of how retail can be reinvented with sustainability at the forefront, a mindset that can benefit all segments of commerce. It’s no longer enough to have an eco-friendly product on the shelf; consumers want to see sustainability thinking permeate the entire supply chain.


With consumers demanding transparency throughout the supply chain, it’s clear that buyers must choose suppliers that share the same sustainability values. This is why we want to highlight the sustainability work of W.A.S.A. Wireless.

W.A.S.A.'s Commitment to Sustainability

At W.A.S.A. Wireless, sustainability is not just a buzzword, it's the core of our business. Our mission is to create products that are not only aesthetically pleasing, functional, and popular but also sustainable and responsibly produced. Sure, it’s popular to talk green action now, but for us, it’s also part of our fundamental values as people and citizens of the world.

Packaging Innovation:

We have made several changes in our packaging design to maximize sustainability at every turn.

  • We have removed all plastic and switched to FSC-certified paper in our packaging.
  • We have implemented environmentally friendly paper tape to seal packages. 
  • The soy ink we use for printing significantly reduces our environmental impact.
  • By introducing QR codes for our manuals, we have been able to reduce paper use further, a small but important step towards a more sustainable operation. 

Transportation and Distribution:

By maximizing the use of sea freight, we have managed to significantly reduce our carbon footprint.

Sea freight generates up to 47 times less greenhouse gas emissions compared to air freight.

This requires more planning and coordination, sure, but the result is a significant reduction in our environmental impact.

Why Choose W.A.S.A.?

Choosing W.A.S.A. Wireless as a partner means choosing a future with reduced environmental impact. Our sustainability initiatives offer:

  • improvements to your brand image 
  • reduced risk of negative publicity long-term
  • cost savings through investments in energy-efficient technology and sustainable packaging

As with everything else we do, we are problem solvers, which helps us to be one step ahead when it comes to sustainability efforts. We have already developed these solutions for sustainability within the production chain, so you don't have to. This way, you can focus on communicating your environmental work to the consumer and grow with us towards a greener future. 

Let us help you!

If you are a buyer who wants to strengthen consumer trust in your brand by working towards a more sustainable future, contact us at W.A.S.A. Together, we can find the must-have products that your consumers crave at a price that fits, without compromising on your core values or a brighter future.

Do you want to know more about how W.A.S.A. Wireless can help you in working towards satisfied, enthusiastic customers? Book a call with W.A.S.A. Wireless CEO, Annbritt Lindberg directly.

Book a Call

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