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Jessica Simpson Fitness

Jessica Simpson Fitness

W.A.S.A. Wireless becomes sole Swedish distributor of Jessica Simpson fitness portfolio

As of November 11, W.A.S.A. Wireless is the official distributor of exercise products under the Jessica Simpson label. As the first and only distributor of these products on the Swedish market, W.A.S.A. will be able to offer customers water bottles, exercise equipment, and accessories from the widely popular brand’s fitness category. Jessica Simpson herself has inspired millions of people through her own journey toward personal wellness, and this spirit fuels the brand. 

The products are:

  • Attractive, trendy, and well-designed to suit all fitness enthusiasts.
  • Easy to mix and match through colors and patterns - because isn’t it more fun to work out when your gear looks great?
  • Designed and packaged so as to be easily arranged in purposeful, inviting store planograms, well suited to be presented together as a unit or spread out across departments.

Sales are currently open for Q1 and Q2 of 2022, to give customers the chance to embrace the new year in style.