W7 Eyes

Our iconic mascara with a waterproof twist! W7's Absolutely Waterproof is a black mascara with a soft, spiked brush that boosts volume, length and...

The W7 Eyelust Mascara creates long, black curly lashes with its densely-bristled brush. The soft spikes hold large amounts of formula that provide...

W7's Absolute Lashes mascara boosts volume, length and adds extra curl to give you brilliant, bold lashes. Each spike separates and therefore emph...

W7's Aye Aye Captain is a liquid liner that enables you to create a precise and striking creation! Display 36 Pcs

Make every day a good brow day with W7’s ‘Brow King’; created in collaboration with Celebrity Brow Stylist, Salih Cikikcioglu! ‘Brow King’ is the ...

The Brow Bar is a set containing 4 build-able eyebrow colors, a variety of 3 eyebrow stencils and the tools you need to shape and tame that brow.1...

Create a flaming finish with that fiery edge thanks to W7’s hottest eyeshadow palette yet! The W7 Blazin' eyeshadow palette contains 12 powdered, ...

Enchanted is a pressed pigment palette consisting of 12 matte, shimmer and duo-chrome shades! The W7 Enchanted pressed pigment palette features a ...

W7's Show Off! is a palette for all your vibrant and full-glam needs! The palette features a range of 14 pressed pigments of bolds and brights tha...

Now here's something to talk about! W7's Socialite is an indulgent, multi-textured pressed pigment palette.  The palette features a range of 18 pr...

W7's Total Eclipse is a cosmic, multi-textured pressed pigment palette. The palette features a range of 18 pressed pigments of intergalactic shade...

Can we tempt you to 'Wear It & Bare It!' with W7's Nudification Palette? This palette of super nudes contains 16 pressed pigments of soft matte...

Express yourself with W7's Mardi Gras Pressed Pigment Palette! It's time to celebrate the power of self-expression with 40 super pigmented shades ...

W7's Wild Eyes is a palette of pressed pigments on the prowl! The palette features a range of 12 shades of nudes with pretty pops of purrr-ple! Sh...

W7's Seduced is a provocative, pressed pigment palette consisting of 7 super soft mattes and 7 shimmer shades! The palette features a range of gol...

Get Totally Random with W7's Whatever Pressed Pigment Palette!  Whatever features 14 bold, bright AND brilliant shades of ultra creamy matte and m...

Discover 14 of the richest, pressed pigments in W7's 24K Gold Rush pressed pigment palette. The palette features a range of 14, rich and intense p...