Unlocking Tomorrow’s Trends Today: Your Source for Unique, Valuable, and Reliable Products

W.A.S.A. Wireless: Powering the Future of Accessories, Electronics & Home Innovation

A small business relies on its founder’s vision, which has become evident in WASA Wireless’s operations over the years. Founded over five years ago by Annbritt Lindberg, and decades later expanding to work with the largest global brands in electronics and telecommunications, W.A.S.A. rests upon the principles of her strong work ethic and dedication to our buyers.

Before launching W.A.S.A. Wireless, Annbritt managed accounts for some of the largest channels in the global market. She sold White Diamonds, a luxury brand, to over 4,000 AT&T stores across the United States and to industry giants Staples and Tessco Technologies. She was also responsible for the OEM production of Sony Mobile Europe. She provided the Swedish National Police Board and the Swedish government offices with all their hands-free phone systems.

“I am so deeply grateful to have been able to join and get to know all these experienced people, with specific knowledge and passion for the entire chain from manufacturing to the retail stage.
- Annbritt Lindberg, W.A.S.A CEO

Globally Connected

Based in Sweden, we’re globally connected, treating the world as our office. By optimizing every step—from streamlined logistics to direct delivery—we reduce waste, remove extra middlemen, and boost efficiency. This lean approach means we offer top quality at fair prices, without compromise.

Together with our worldwide partners, we handpick in-demand products that attract top brands and loyal customers alike. Our trendy packaging and always-updated product range mean we’re bringing you not just ’what’s next’, but also ’what sells’. Let’s shape the future together—with products that perform.

Our Mission

To provide retail and online stores with unique, valuable and reliable product categories from the best manufacturers in the world.
We cut our costs at every turn for optimal value, giving our customers the margins needed to stand out in a competitive market.

Our Vision

Think big, keep it simple.

To develop and enrich  brands by building reliable partnerships with the most innovative retailers of smart accessories and indispensable lifestyle products to cater to retailers’ and end-consumers’ needs both locally and globally.

COMPANY HISTORY

MEET THE TEAM

Annbritt Lindberg

CEO

Leadership
Strategic Planning
Decision-Making
Innovation and Change
Management

Staffan Lindberg

CFO/Logistics Manager

Financial Strategy
Risk Management
Inventory Management
Distribution

Mikael Petersson

Senior Retail Chain Expert

Retail Expertise
Strategic Planning
Crisis Management
Industry Networking

Caroline Krigsman

Business Development Manager

Market Research and Analysis
Consumer Insights
Compliance and Regulations

Irene Otadoy

Chief Operation Manager

Production Oversight
Quality Assurance
Regulatory Compliance
Supply Chain Management

Giovanni Abarquez

CREATIVE Marketing Director

Design and Branding
Brand Strategy
Brand Development
Website Development

Honey Yamba

Graphics Designer

Marketing Assets
Social Media Assets
Newsletter Assets

Hanna Faye Abarquez

CONTENT MANAGER

Blog Writing
Newsletter Creation
SEO/Content Optimization
Lead Generation

MEET THE FOUNDER

ANNBRITT LINDBERG

At W.A.S.A Wireless, our focus is on delivering high-quality mobile accessories, backed by the expertise of our founder, Annbritt Lindberg. With years of experience in mobile accessory sales and manufacturing, Annbritt launched W.A.S.A. to bring you products that work effortlessly for your business.

As co-owner of Swedish HandsOff, Annbritt oversaw headset sales for clients like the National Police Board, government agencies, and major call centers across Sweden.

W.A.S.A. Wireless's Sustainability Journey

At W.A.S.A. Wireless, sustainability is not just a buzzword, it’s the core of our business. Our mission is to create products that are not only aesthetically pleasing, functional, and popular but also sustainable and responsibly produced.

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